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Don't you think that having a cowboy smoking a cigarette on your "Red" flavor packet is inciting people to smoke?

Not at all. The message that we are putting across is that by vaping, you can have the same pleasure that you, as a smoker, gets from smoking. People who don't already smoke, will not look at a cowboy with a cigarette and think it's pleasurable to smoke! That image will only mean anything to people who already smoke, and our point is that you do not have to smoke analogue cigarettes to get that kind of sensation or pleasure.